How Tarleton State University Transformed Engagement with a Simple Solution
by Mark Alen
Insert: Triple Row
Cover Style: Original
Columns: 6
Used As: Information Guide
Visaul Design By: Client
Location Used: Stephenville, Texas, USA
Tarleton State University was at a pivotal moment. They had just completed the major planning phases of an ambitious new strategic plan and needed an innovative, consistent way to communicate their goals across all campus departments. Enter PocketMaps—a small solution that created a significant impact.
The Business
Located in Stephenville, Texas, Tarleton State University is a proud Texas A&M University system member. A forward-thinking institution, it is renowned for its commitment to growth and strategic excellence.
The Challenge
After finalizing its new university strategic plan, Tarleton State University faced a key challenge—communicating its goals effectively to its internal and external stakeholders. They needed a tool that was:
Convenient to carry and distribute
Concise to ensure their message was clear
Consistent across various departments and audiences
The Solution
Enter PocketMaps! Tarleton State University's Creative Services Manager, Alyson Chapman, shares how their collaboration with PocketMaps provided the ideal solution.
"We decided that a PocketMap publication would work the best. The publication is small, but the fold-out option worked perfectly for presenting the university’s goals and strategies," explains Chapman.
PocketMap's portable design and vibrant print quality made it ideal for encapsulating and communicating the strategic plan's message. Thus, the strategic plan was elevated from a simple document to a visually engaging and effective communication tool.
The Testimonial
"The President's Office was highly pleased with the final product, and numerous campus constituents requested additional copies of the publication to distribute," says Chapman.
She adds, *"It's been an excellent tool for communicating with the campus and outside parties about the university's strategic plan. The project is well-made, and the print quality is outstanding. The colors look great, and the paper quality was on par with a publication distributed by the President's Office.
Our experience working with PocketMaps was excellent. Mark and his team went above and beyond to get us the products we needed in a rush and even shipped them to my residence so that we could have them on time. The added touch of sending me an e-mail with a video of our PocketMap product and a photo of the package to be delivered was impressive. I would highly recommend working with PocketMaps and plan to utilize them for future projects as necessary."*
The Impact
The collaboration's success highlights how effective communication tools can revolutionize engagement:
Streamlined Communication: PocketMaps made it easy for departments and stakeholders to understand and align with the university’s strategic goals.
Elevated Brand Image: The high-quality materials, vibrant colors, and thoughtful design enhanced the university's professional image internally and externally.
Widespread Demand: Campus constituents quickly realized the value of the PocketMaps, with many requesting additional copies for broader distribution.
The Takeaway
Tarleton State University’s collaboration with PocketMaps epitomizes how a simple solution can create powerful results. This small, foldable resource improved internal communication and elevated external perceptions, becoming a vital tool for the institution's strategic growth.
If you’re looking for a vibrant, portable, and professional way to communicate your organization’s goals, contact PocketMaps today and see how we can bring your next project to life!
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