Activating PLU’s Greatest Advocates with Pocket Maps
by Mark Alen
Insert: Double Row
Cover Style: Original
Columns: 9
Used As: Information Guide, student recruitment guide
Visaul Design By: Client
Location Used: Tacoma, Washington, United States of America.
Pacific Lutheran University (PLU) sought to empower its 600+ employees, whom Executive Creative Director Simon Sung calls its “best salespeople.” To achieve this, it aimed to create a compact, accessible offline reference guide that could be easily used on the go.
The Business
Pacific Lutheran University is a top-rated institution in Tacoma, Washington. U.S. News & World Report has recognized it in three categories.PLU prides itself on delivering academic excellence and an impactful student experience.
The Problem
With an increasingly mobile workforce, PLU staff—including recruiters and advancement officers—often travel to areas with limited Wi-Fi connectivity. The university needed a practical yet innovative tool to promote key facts and benefits of PLU to prospective students and donors—no Internet required.
The Solution
Pocket Maps stepped in with an ingenious solution: a portable message map. This foldable guide features essential facts, statistics, and messaging to represent PLU effectively. Its compact design conveniently fits into purses, wallets, and travel bags, ensuring staff can share PLU’s story anytime, anywhere.
The Testimonial
Simon Sung shares the impact of the Pocket Map for PLU’s mission:
“The small, personal size makes it easy for each staff member to keep one in their purse or wallet. Many of our recruiters and advancement officers travel to areas with limited Wi-Fi reception, so the message map provides them with an offline solution and a unique presentation tool when unfolded before prospective students or donors.
Prospective students, parents, donors, and colleagues alike appreciate the innovative and unique form factor—it grabs attention immediately. Our recruiters have used it during school fairs to leave a memorable impression, while advancement officers present it during donor meetings as a simple, engaging way to highlight PLU’s impact.”
He also praises Pocket Maps’ efficiency and commitment:
“The process was fast and efficient, and I appreciated the job tracking to ensure that the product was delivered on the date requested. Our staff continues to rave about how useful and impactful these maps have been in day-to-day interactions.”
Results
The Pocket Map has become an indispensable tool for PLU’s staff, enhancing the university’s outreach efforts and reinforcing its brand presence. With a user-friendly design and practical offline functionality, it’s bridging the gap where digital tools falter.
Is your team ready for an innovative, portable messaging tool? Contact Pocket Maps today!
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