Nike Loss Prevention Team + PocketMaps = A Seamless Solution
by Mark Alen
Insert: Triple Row
Cover Style: Original
Columns: 6
Used As: Information Guide, Emergency Management Plan
Visaul Design By: Client
Location Used: Beaverton, Oregon, USA
When Nike’s Global Director of Loss Prevention, Mike Rackley, needed a practical, on-the-go solution for providing his team with crisis management plans, efficiency and effectiveness were top priorities. That’s when he turned to Pocket Maps for help.
The Business
Nike, Inc.—a global leader in athletic gear and apparel, renowned for innovation and excellence.
The Challenge
Rackley needed to ensure that every Loss Prevention (LP) team member had immediate access to a crisis management plan anytime and anywhere. The solution had to be easy to carry, quick to reference, and durable enough for the realities of day-to-day operations.
The Solution
Nike partnered with Pocket Maps to create a compact, pocket-sized diagram tailored specifically for loss prevention and internal security use. The collaboration emphasized smooth communication and a straightforward production process to deliver a product that exceeded expectations. Each team member now carries a simple yet crucial tool in their pocket or wallet, empowering them with actionable information at their fingertips.
The Testimonial
“I appreciate the communication; it is a great product! I think they look perfect. I know we will be ordering more! I appreciate your ease of process and insights as we worked through this quickly,” says Mike Rackley, Global Director of Loss Prevention at Nike.
Pocket Maps transformed an operational need into a seamless, user-friendly solution, proving that even small innovations can have a considerable impact.
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