National Geographic and PocketMaps Collaboration
by Mark Alen
Insert: Triple Row
Cover Style: Original
Columns: 8
Used As: Area Map, city guide
Visaul Design By: PocketMaps Design Dept.
Location Used: Washington, D.C., USA
The Challenge
National Geographic sought to create a practical and memorable promotional item for its television shows. This item would be distributed to visitors to its Museum and Headquarters during special events, providing a keepsake that guests would value long after their visit—something more impactful than a standard brochure.
The Business
National Geographic Channel represents one of the world's largest nonprofit scientific and educational institutions, committed to inspiring people to care about the planet.
The Solution
Partnering with PocketMaps, National Geographic designed the “National Geographic's Guide to Washington, D.C., a PocketMap that perfectly combined utility and branding.
On one side, the map highlighted 19 must-visit points of interest in Washington, D.C., curated by National Geographic. These recommendations enhanced visitor experiences by guiding them to activities and landmarks to explore during their stay in the city.
On the reverse side, the map provided engaging information about National Geographic’s top television shows, including Brain Games, Building Wild, The Incredible Dr. Pol, Life Below Zero, and Wicked Tuna.
Their PocketMaps presented an ideal blend of valuable local insights and promotion of National Geographic’s entertainment offerings, ensuring guests would hold onto it as a useful and meaningful keepsake.
The Results
Their PocketMaps was a great success, enhancing National Geographic's engagement with visitors while providing a professionally crafted, lasting keepsake.
What National Geographic Had to Say
"They [PocketMaps] were a hit! I can't tell you how many folks thought they were so smart. We also had them at our big dinner, and folks loved them. Thank you for making them look spectacular and getting them here in time for our conference. This definitely won't be the last time Nat Geo uses PocketMaps!!"
– Crystal Mettel, Executive Assistant to the CEO
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