Icelandair's Quest for Exceptional Customer Engagement
by Mark Alen
Insert: Triple Row
Cover Style: Original
Columns: 8
Used As: Area Map
Visaul Design By: Client
Location Used: Quincy, Massachusetts, United States of America
Icelandair's Quest for Exceptional Customer Engagement
To enhance customer engagement, Icelandair sought an innovative and compact method of informing travelers about Iceland and elevating their travel experience. They needed something practical, creative, and capable of leaving a lasting impression.
The Business
Icelandair is the leading airline connecting travelers to and from Iceland.
The Challenge
To enhance customer engagement, Icelandair sought an innovative and compact method of informing travelers about Iceland and elevating their travel experience. They needed something practical, creative, and capable of leaving a lasting impression.
The Solution
Icelandair collaborated with PocketMaps to design a sleek, triple-row pocket map that is compact yet invaluable. One side showcases a detailed map of Iceland, while the inside features curated travel itineraries for quick stops and multi-week adventures. Stylish design meets usability, creating a keepsake that travelers can’t resist.
The Impact
The introduction of PocketMaps increased Icelandair's customer engagement. Travelers were impressed by the thoughtful details, such as travel tips and itineraries. The maps became a hit, enhancing customer satisfaction and serving as a cherished resource for adventurers exploring Iceland.
Testimonial
“The maps have been a hit at travel shows and events, and they are just a small gift for travelers going to Iceland; people like that they show travel tips when traveling in Iceland. Mark [Managing Member & Co-Founder] worked with us to make sure everything was as we expected! He followed up with us through each step of the process and personally delivered the finished product on schedule,” says Michael, Icelandair Marketing & Communications Coordinator for the Americas.
Key Takeaways
Enhanced Customer Engagement: The maps provide practical information and inspire travel plans, elevating customer satisfaction.
A Memorable Gift: Travelers love the mix of versatility, design, and thoughtful tips included in the Pocket Maps.
Effective Collaboration: Pocket Maps ensured a seamless process, delivering a product that exceeded expectations.
Discover how PocketMaps can be the perfect tool to leave a lasting impression on your customers!
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